AI Matters

Why it matters

Apple tests iOS feature to verify photos are not deepfakes

The Verge AI Apple could help you prove your iPhone photos aren’t deepfakes

Code in the latest iOS beta suggests Apple is developing a system to embed secure provenance metadata into iPhone photos at the moment they are taken.

Why it matters

This tool will help users prove their photos are authentic, offering a critical defense against the spread of AI-generated misinformation.