AI Matters
Why it matters
Cognition acquires Poke to bring personality to its AI coding agent
TechCrunch Why Cognition bought Poke: AI personality is becoming a competitive advantage
Cognition acquired Poke and plans to bring its conversational style to its coding agent, Devin.
Why it matters
The deal signals that how an AI assistant talks and interacts is becoming as important as what it can do.
Latest brief · Jul 24, 2026