AI Matters
Why it matters
Google allows users to turn off visible watermarks on AI media
The Verge AI You can now turn off Google Gemini’s visible watermarks
Google updated Gemini and its Flow video generator with a setting to remove visible watermarks from generated media.
Why it matters
Content creators can now generate cleaner AI images and videos without the default "sparkle" watermark, though invisible tracking remains.
Latest brief · Oct 19, 2026