AI Matters
Why it matters
Google allows users to turn off visible watermarks on AI media
The Verge AI You can now turn off Google Gemini’s visible watermarks
Google updated its Gemini and Flow tools to let users toggle off the visible 'sparkle' watermark on generated images, videos, and music.
Why it matters
Creators can now generate cleaner AI images and videos without a visible logo, though invisible tracking data remains embedded in the files.
Latest brief · Aug 14, 2026