AI Matters
Why it matters
Google expands AI ads in Search worldwide
TechCrunch Google expands AI Search ads globally as core ad growth slows
Google expanded ads in its AI Search features globally, announced alongside Alphabet's third-quarter revenue of $127.6 billion, up 25% from a year earlier.
Why it matters
People will see more ads inside AI-powered Search answers in more countries, and advertisers will shift budgets toward them.
Latest brief · Oct 29, 2026