AI Matters
Why it matters
Meta launches Muse, an AI agent that shops and emails via WhatsApp
The Decoder Muse can shop, write emails, and negotiate prices for users, all through WhatsApp
Meta unveiled Muse, an AI assistant integrated with WhatsApp that can handle tasks like booking travel, sending emails, and processing payments.
Why it matters
It brings practical AI agents directly into a messaging app people already use, allowing them to book travel and make purchases without leaving the chat.
Latest brief · Oct 19, 2026