AI Matters
Why it matters
Meta launches Muse Image generator using Instagram photos for training
WIRED AI Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out
Meta released its Muse Image model, which powers image generation across its apps and trains on public Instagram photos unless users manually opt out.
Why it matters
Unless you opt out, Meta can now use your public Instagram photos to generate new AI images, raising significant privacy concerns.
Latest brief · Jul 22, 2026