AI Matters
Why it matters
Meta removes Instagram AI image generator following privacy backlash
The Guardian AI Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy
Meta discontinued an AI feature that allowed users to generate custom images using photos from public Instagram accounts after facing widespread privacy complaints.
Why it matters
The quick reversal highlights growing user resistance to having their public social media photos used for AI training and generation without clear consent.
Latest brief · Jul 22, 2026