AI Matters
Why it matters
Netflix tests language model to improve show recommendations
The Decoder Netflix tests language model as alternative to hand-built recommendation logic
Netflix announced it is testing an in-house language model called GenRec that translates viewing history into plain text to generate better recommendations.
Why it matters
Replacing complex, hand-built algorithms with language models could make streaming recommendations more accurate and personalized for viewers.
Latest brief · Aug 31, 2026