AI Matters

Why it matters

Nvidia in talks to invest in Perplexity at $30 billion valuation

The Decoder Nvidia in talks to invest in Perplexity at $30 billion-plus valuation

Nvidia is reportedly negotiating an investment in search startup Perplexity that would value the company at more than $30 billion.

Why it matters

A massive valuation jump for the AI search startup highlights Nvidia's strategy of reinvesting its chip profits back into the AI ecosystem.