AI Matters
Why it matters
OpenAI begins testing advertisements in ChatGPT
OpenAI Testing ads in ChatGPT
OpenAI has started testing advertisements within ChatGPT to support its free tier, promising clear labeling and user privacy protections.
Why it matters
Free users will soon see ads, marking a major shift in how the company plans to monetize its popular conversational assistant.
Latest brief · Aug 11, 2026