AI Matters
Why it matters
PwC reports found to contain AI-generated fake sources
The Decoder PwC has allegedly published AI-generated reports containing false or fabricated sources
Researchers found PwC Middle East reports with AI-generated content, including one that was 84 percent AI-written and cited fake customer references.
Why it matters
A major consulting firm's public reports included made-up citations, raising doubts about AI-assisted work at top firms.
Latest brief · Jul 29, 2026