AI Matters

Why it matters

Apple develops iPhone photo verification to counter deepfakes

The Verge AI Apple could help you prove your iPhone photos aren’t deepfakes

Code discovered in the latest iOS beta indicates Apple is developing an image verification system that embeds secure provenance metadata at the moment a photo is taken.

Why it matters

iPhone users will soon have a built-in way to prove their photos are real, helping combat the spread of AI-generated misinformation.