AI Matters
Why it matters
New European Union rules require disclosure of AI-generated content
WIRED AI Europeans Are About to Find Out How Entrenched AI Is in Their Daily Lives
New European Union regulations mandate that citizens must be informed when they are interacting with artificial intelligence or viewing AI-generated content.
Why it matters
You will soon see clear labels whenever you interact with AI or view AI-edited media, though experts warn of disclosure fatigue.
Latest brief · Aug 2, 2026